Start-up of in-house desktop publishing program, with first-year savings of $80,000. Design and layout of space ads, catalogs, mailing pieces, and fund-raising brochures. Creation and management of database for control of promotion expense budgets. Creation and management of segmented database of customers and qualified translators.
Control of advertising and promotion expense budgets. Resolution of customer complaints. Contacts with newspapers, TV stations, and radio stations for free publicity. Supervision of secretary.
Preparation of copy for mail compaigns, catalogs, and fund-raising brochures. Summaries of field sales reports.