Many companies find themselves hitting a glass ceiling when it comes to attracting new customers online. They find that they have saturated their markets pretty well, but don't have the revenue they believe their companies deserve. A big reason companies find themselves in this position is because they don't leverage the powe of the mass audience in the international markets that could be in thier grasp if they only directed their message to those markets. A big part of the process is website translation. Even though many people may speak English, marketing material works best on a more emotional level that can usually only be attained in one's native tongue.